As the personal publicist to award-winning master stylist Yvey Valcin, I crafted an ongoing awareness and authority campaign that leveraged a variety of earned media placements in tier 1 publications, aligned brand partnerships, and rebranding. 

As the Lead Publicist and Associate Producer, I successfully crafted and executed the PR and awards campaign for the hybrid film ‘Night, Mother.’ The campaign leveraged key partnerships with mental health organizations and went on to earn a Webby Award, a Communicator Award, 3 Anthem Awards, 5 Telly Awards, and a NAMI Media Award.

As the Lead Publicist, I crafted a campaign that utilized earned media, a live event, and a virtual panel with expert partners to drive awareness of applications for the Microsoft CyberSecurity Scholarships. 

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As the Publicist for the Women in Cloud, I crafted company-wide messaging, established partnerships with media outlets such as FemTech Word and Women in Technology Magazine for community building and outreach, crafted press-releases, and spearheaded the earned media campaigns for all initiatives.

As Publicist for the Five Lights Center 501(3)(c), my goal was to establish their legacy as the longest-running shiatsu center in the US, increase awareness of local services to NY Locals, and rebrand shiatsu as being more than a massage, but rather a holistic wellness practice that can be done anywhere.

As the personal publicist to Ms. Houlahan, my goal was to grow her status as an award-winning actress and producer through targeted interviews and features, promote her latest films, and further her role as an advocate for mental health and suicide prevention through medically verified articles in trusted household name publications.

As the publicist for Choice Contemporary Gallery, I was responsible for creating awareness and excitement for their grand opening featuring the artwork of Kelly E. Graval (RISK).

As the publicist for Reformation Asset Management, I was responsible for crafting the messaging for crisis communications, brand cohesion, securing earned media, and creating an educational owned content strategy.