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#NightMotheronTwitch Campaign
Sarah Parsons Media is honored to have created the campaign for Executive Producer Sheila Houlahan's debut feature.
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Opening Weekend Viewership:
24k
Live Panel Attendance:
1.7k
Total Viewership:
66k+
From Executive Producer and Showrunner Sheila Houlahan, 'Night, Mother' is a new kind of hybrid live-streaming film exclusively on Twitch.
Interweaving pre-filmed segments shot on Kodak film with live-streamed performances, this film was assembled in real-time on September 24th, 2021 by Cinematographer Trevor Roach.
With a message centered on mental health and suicide prevention, the premier fell within National Suicide Prevention Awareness month and was followed by a live-streamed panel to benefit the Take This Org with notable guests such as Eve Crevoshay, Executive Director of 'Take This' and actor and celebrity streamer Khleo Thomas (Holes).
"I was stunned. I've never seen anything like this in my life."
- Eli Reed,
Photojournalist & Author
"Such an incredible way to tell a story. They're both incredible performers."
- Khleo Thomas,
Actor & Celebrity Streamer
"This performance, a mother doing everything to keep her child alive.
It's so powerful. I am in awe."
- @Mxiety,
Twitch Talk Show Host & Streamer
About The Campaign:
One of key goals of the overall film was to unite folks in the gaming space in real time, to achieve this Sarah Parsons Media came up with the idea of a post film disussion panel led filled with Celebrity Twitch Streamers, Mental Health advocates, and key members of film's cast.
The by Twitch mental health Talk Show host @Mxiety and included connect openly over the taboo subjects of mental health and suicide in a way the was supportive and non-judgemental.
Education
2015-2017
Degree
University Name
Briefly describe your degree and any other highlights about your studies you want to share. Be sure to include relevant skills you gained, accomplishments you achieved or milestones you reached during your education.
2011-2014
Degree
University Name
Briefly describe your degree and any other highlights about your studies you want to share. Be sure to include relevant skills you gained, accomplishments you achieved or milestones you reached during your education.
2007-2010
Degree
University Name
Briefly describe your degree and any other highlights about your studies you want to share. Be sure to include relevant skills you gained, accomplishments you achieved or milestones you reached during your education.
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Category: Virtual & Remote
Winner - Entertainment & Media
Nominee - Best Audience Integration
Nominee - Technical Achievement
Sarah Parsons (Associate Producer & Publicist) with Sheila Houlahan (Executive Producer & Actress) at the 26th Annual Webby Awards with Webby Statuette. Image Credit: James Hartley.
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Category: Health
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Gold Winner - Special Projects: Community Engagement Categories (For Profit)
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Gold Winner - Partnership or Collaboration: Awareness & Media Categories (For Profit)
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Silver Winner - Special Projects: Awareness & Media Categories (For Profit)
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#NightMotheronTwitch Won three Anthem Awards in 2023, two Gold and one Silver in the category of Health.
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"Night, Mother" feature Ad in The Hollywood Reporter Day 3 for Cannes Film Festival, 2022.
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Executive Producer and Actress Sheila Houlahan as a featured panelist at Stage 32's Panel and Cocktail event 'Demystifying The Streamers' at Cannes, 2022.
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Executive Producer and Actress Sheila Houlahan, Producer Sara Elizabeth Timmins, and Stage 32 Managing Director, Amanda Toney at the 'Demystifying The Streamers' panel - Cannes, 2022.
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Executive Producer and Actress Sheila Houlahan and SPM CEO and Producer Sarah Parsons at the Stage 32 Beach Party, Cannes, 2022.
"Night, Mother" official trailer at the Stage 32 Beach Party in Cannes, 2022.